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Let’s keep raising the bar on wonderful.

Creative Platform

Some Kind of Wonderful


From the drone light show, to 3D athlete tracking, to the entire complex’s 5G network, Intel technology is the driving force behind innovation at the Games. But most of the technology is behind the scenes, so viewers don’t know all that Intel does to move the Games forward. 


Olympic athletes and Intel technologists have one thing in common: a never-ending drive to raise the bar on the wonderful things they can accomplish.


Bringing Intel’s New Brand Platform to the Olympics

As a top Olympic sponsor with a newly launched brand identity, Intel needed a strategy for bringing its new platform—“Do Something Wonderful”—to life at the the 2021, 2022 and 2024 Olympic Games.

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